If you are into an offline business for a long time, you can see the reduction in your sales and conversions, one of the reasons to that, increase in e-commerce online stores where shopping and buying products made easy within a distance of one click. So if you are worried about how this works and everything, here we are with a solution which helps you build your e-commerce store and rack up your sales and business.
Starting eStore is not an easy task, there is a lot of things need to be maintained for an online store, and for choosing the right platform for building an eStore can be hectic because this can expand or scale down
your opportunity to run a online business.
Shopify – A Perfect tool for your eStore
Shopify is a platform where they develop software for online store and point to sale system. It is Canadian e-Commerce Company, and it is much famous to help people build their online store in a matter of minutes on their system. Shopify indeed started their own as an online store and turn out to be a software provider to launch an online store for everyone.
It’s not an easy task to build an e-Commerce store but with Shopify, things made a little easy than what it was. It has been an emerging platform and for all the startups in this present generation are something or the other related much towards e-Commerce, so this will be a good option to all of those who wants to start their journey as an entrepreneur.
Why to Choose Shopify?
Wondering why you should buy Shopify tool over other eCommerce platforms? This is the first question that arrives in your mind when you invest your money in something, so here are the reasons to choose Shopify for your e-Commerce store.
- Shopify is quick, and speed is one thing which everyone wants, you can’t use an online store where you wait 3-4 minutes to complete a transaction.
- Reliable customer support.
- Shopify is SEO friendly, and you no need to worry about hiring an SEO agency for your local SEO with a little bit of knowledge you can handle the things on your own.
- With Shopify Mobile, you can manage your store on the go. Nothing will change while you on Shopify mobile app.
There are plenty of reasons more to addict you to turn your head to Shopify, and you will be amazed at how it works and its functionality in a long run.
Shopify Detailed Features
#1. Store Frontend
Shopify has more than 100 professional themes which you can use for your store, and these templates are created by professional designers like Clearleft, Happy Cog, and Pixel Union. All templates are fully editable you can edit HTML & CSS according to you requirements, there isn’t any limitation, Isn’t good?
Also, you don’t need to worry about customers who wants to buy from their mobiles or tablets because your store is responsive and mobile ready.
Shopify allows you to use your domain and also integrated blogging platform, so you can publish articles, engage users on your Shopify blog.
#2. Shopping Cart Ready
When you are using shopping cart and payment gateway in your portal, then securing user’s payment details is an essential part. Every Shopify store includes a free 256-bit SSL certificate, so be relax regarding security because all the data are secured at same level as bank.
For payment process, they added more than 70 external payment gateways from around the world. From Bitcoin to PayPal all are included in your store, just choose which are allowed in your country and configure it.
Your Shopify store comes in 50+ languages, so you can translate your store in any language depending on your requirement. You can also add free shipping, flexible shipping rates and tax rates based on location to your customers.
#3. Store Management System
When you are accessing your store with Shopify, you are free to manage it entirely. You can look into your customer’s accounts, their shopping preferences, order history, their contact info at one place. Even you can export customer list based on purchase history, location, etc.
They also added an awesome feature to their tool, and that is Refunds. When you need to refund someone for an order you can easily process to their payment method which they used while purchasing.
You can customize your store’s automated emails with the available designs or custom designs.
#4. Marketing & Search Engine Optimized
SEO is crucial for any website, with Shopify your store is Search Engine Optimized. Also, it is fully customizable like you can manage, H1, H2, Title, Meta tags. Even with the addition of every product, category, posts, and pages, it automatically generates sitemap.xml.
It has in-built product review function which will let the customers leave the feedback about your product which is Schema based optimized means when Google will crawl the product it will display the star rating in SERPs based on their algorithm.
When we talk about marketing feature, they added Email marketing, from which you can shoot the emails for upcoming products, newsletters through Mailchimp email marketing app. Even you can get more sales by offering some coupon codes and sharing on social media.
#5. Products Management
You can add unlimited products with multiple images to your Shopify store with different variations such as sizes, colors, inventory, and more. Your can also sell digital products through your store like, software, tools, images, etc.
Their inventory management system can save your lot of time because it will automatically stop selling when your stock runs out (product will be out of stock).
#6. Technical Aspects
When you host eCommerce site, the primary element is web hosting because your slow servers can’t handle much traffic. But with Shopify, you don’t need to worry about web hosting or bandwidth because here you will never be charged based on the number of visitors to your site, Shopify will take care of that.
All your customers details, products, orders and stock are always safe with their data centers, because they have automatic daily backup feature, and also, no need to worry about downtime of your store as they assure for 99.99% uptime.
Moving to detailed stats of products, traffic, referrals, all these are also provided in your dashboard you can export anytime.
How to use Shopify?
Everything is quite interesting while building around Shopify, and if you want to dive in the online business just go for Shopify Platform. Here is the step by step guide to follow and get the most of it.
- Go to https://www.shopify.com, you can sign up for the 14-day free trial or you can go for the premium plan.
- Fill up the email address, password, and store name. Remember that your store name will be included in your store’s URL (e.g. your-store.myshopify.com). You have the option to redirect this subdomain to your main domain(e.g. www.your-domain.com). After completion fill up all the basic details like your name, address, contact number, etc.
- After these steps you will be redirected to the admin dashboard, from you can manage your online store.
- Next step is to add a product to your store and customize it with the available options.
- Now Customize your store’s layout and design.
- After completing, Set up your domain and activate payment processor.
Now your eStore is ready, just customize the things and get the best of it.
There are 4 options/pricing plans to try Shopify, which costs from $9/ month to $179/month. So here are the details of the plans.
This is the cheapest of all the plans which cost around $9 per month and with some basic options of selling through Facebook, a point of sale, Shopify buy button with the unlimited number of products, and this will be a pretty good for basic plan. The only option which is missing is the online store.
With same features as that of the LITE plan with an added option of an online store. So this will be an optimum with a $29 per month and this plan comes with an additional feature of blog & website will make it better.
PRO plan offers plenty of additional options like fraud analysis, gift cards, professional reports and abandoned cart recovery. This plan is truly a PRO and will give a boost to your business by taking it to the next level. You can get this for just $79 per month.
You will get the experience of the best of Shopify with all the options. The pricing at $179 per month can be little expensive but when you’re business is on a massive swing, you can’t take off your eyes with some additional options for a few bucks.
Depending on your plan and also with the options you needed you can select it and get going on the journey of your business with Shopify. There is also a 14-day trial plan by which you can explore the store which will give you an idea how things will go with you in future (no credit card required).
- Great speed and reliable hosting.
- Excellent customer support with options of the phone call, live chat and email.
- Accepts payment from various payment processes.
- Multiple options to customize and design.
- App store with plenty of choices.
- With mobile e-Commerce, you can manage orders, products, stocks, emails and call customers.
- Additional to monthly plan, you need to pay 1-2% transaction fees.
- For additional apps you use, you need to pay extra buck which will be for monthly.
- If you go with low pricing plan, then options available are pretty low, so usually, they insist to go with the higher plan.
Shopify is a very attractive option for the non-technical company/firm owner looking to get online. Shopify makes it even simple, so you can start your online store within 30 minutes and make it get going.
IN ONE LINE:
Shopify will make your dream of owning an online store come true.
Please do share your valuable feedback anything related to the Shopify 🙂
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