Elastic Email Review : Pricing, Features, Pros, Cons & Expert Advice

The different forms of marketing might come and go, but if there’s one kind which doesn’t go out of style; it is email marketing. You can try social media marketing, you can try advertisements; all of these are effective, but they still don’t get the same attention as email marketing does.

You see, when you email your audience, you’re making sure that your message goes directly in their inbox. If the email stares at your audience right in the eyes, it becomes harder for them to ignore it.

The main problem with email marketing is that you have to email a mass number of people on a regular basis. No one has time for manually sending out emails to each and every contact in this hectic world nowadays. Even if you employ human resources to send bulk emails, it could end up being unreasonably costly.

What do you do then? Well, you get a mass mailing solution which sends emails on par, what else?

The real question is; where does one find a perfect email delivery platform nowadays, what with the humongous rates and horrible quality? Save your breaths, since I have a splendid solution for you guys. In this article, I’ll review Elastic Email, a world-class email delivery service for all purposes.

Elastic Email Intro

Elastic Email was established in 2010 and for almost a decade, the team has been working towards a singular goal; to make email delivery more convenient for users. So far, they’ve succeeded in providing a robust email marketing platform which helps customers send effective email campaigns to their recipients.

Email marketing is crucial if you want your business to grow. An E-mail speaks volumes and sends the right message across. Elastic Email understands this simple fact and works towards helping the customer achieve better communication with their audience.

Elastic Email doesn’t rely on any third-party tool which sends the emails for them. Instead, all mass mailing is done on their own platform exclusively. The team of Elastic Email built the company from scratch and therefore, it’s known for its flexibility.

Without further ado, let’s talk about Elastic Email’s features-

#1. A remarkably smart API

If you have any technical knowledge at all, you’d know that APIs are important. An API basically helps one application communicate with another. I know you are probably wondering how all of this falls into play with Elastic Email, right?

You see, as soon as you sign up with Elastic Email, you’ll get a unique API Key. When you get set up, which takes quicker than 5 minutes tops, you can configure with this key and automatically integrate with Elastic Email on your website or phone apps.

There’s no need for you to wait to send an email. You can begin immediately and can try one of Elastic Email’s code sample emails from the API documentation. I found this feature to be pretty reliable since it enhanced the quality of my email and made it more effective.

#2. SMTP configurations

Simple Mail Transfer Protocol or SMTP is the method with which Elastic Email sends the emails. Elastic Email has standard SMTP configurations; however, it is integrated in the most varied way to ensure faster deliveries of emails.

You see, the speed of delivery matters a great deal, especially if you’re sending out emails in a bulk. If the platform cannot handle an increased number of emails, its scalability is compromised.

Fast deliverability and scalability are Elastic Email’s two foremost priorities. Thanks to their SMTP and HTTP API, send however many emails you want without so much as a hitch in the process.

#3. Templates and newsletter campaigns

When it comes to typing out emails from scratch, I’m a firm believer of taking the help of a template. I am not good at creating the content myself, to be honest. I cannot hold the formal tone of the email even if my life depended on it.

Elastic Email really comes to the rescue here. Creating a newsletter with Elastic Email was easier than ever. They have a drag and drop editor which makes things ten times easier.

They also have an intuitive HTML tool which enables us to customize the template according to our needs and since I wanted the tone to be promotional, I was pleased to find templates I could test and improvise.

#4. Proper analytics of emails

Of course, if you trust an email delivery platform to send masses of emails for you at a time, you would want to see in-depth analysis and reports of those emails. Trust me; putting your entire faith on a mere tool can seem tricky at times. That’s why Elastic Email provides detailed reports of the delivery. You can have proper information regarding how well your emails are performing and thus you can make changes to improvise in order to boost your audience reach up a notch.

#5. Top-notch support

I get that you know many things, but even the best of us require some technical assistance every once in a while. After all, you cannot understand Elastic Email better than its own people, right?

If you’re ever stuck with a question or query, Elastic Email has experts at standby around-the-clock to help you out. After using Elastic Email for a couple of days, I was a tad confused regarding the API integrations. I reached the support team and we discussed in detail about the API documentation which Elastic Email has and its integrations. Rest assured, the team is friendly and patient.

Pricing

Elastic Email has monthly unlimited email plans and custom API & SMTP only plans.

The Unlimited and Unlimited Pro plans are starting at $9/mo and $29/mo respectively per 2500 contacts and can scale up to $1049 and $1069 respectively per 1000,000 contacts.

The Email API can be availed at $0.09 per 1000 emails and if you go for the Pro plan, an additional $1/day is applied.

Pros

• Drag & Drop editor
• Cost-effectiveness
• Integration libraries
• Easy-of-use interface
• Integrates with the user’s CRM
• Tips, and video tutorials

Cons

• The HTML builder is a bit sluggish (But they are improving on the template editor, which will be completed in upcoming 2 quarters)
• There are bugs in the tool needs to be fixed

Final Verdict

In such a considerate pricing range, there’s very little to complain about Elastic Email. Sure there were a few catches but nothing I couldn’t ignore.

Fast delivery of emails is ensured and the scalability is never questioned. I’ve run tests with the templates myself and they are easily customizable. The drag and drop editor also comes into use when we try to create or edit a newsletter.

Would I be willing to recommend Elastic Email to my viewers? I’d say yes. It’s one of the best email delivery platforms which could be afforded by anyone.